Advertisers pay up to $8 million for a 30-second Super Bowl spot

American brands go back to custom, celeb and cheer

OpenAI and Perplexity profit from the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for a Super Bowl ad that the brewing company states celebrates the "grit and decision" of the American spirit.

The Budweiser business marks a go back to custom, fishtanklive.wiki after a devastating social networks promotion for its Bud Light brand name in 2023 including transgender influencer, Dylan Mulvaney, sparked require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author wavedream.wiki of a book about Super Bowl advertisements. "Everybody likes the Clydesdales."

The go back to safe, familiar and sentimental ground represents a pattern amongst some advertisers for this year ´ s Super Bowl LIX, a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm referrals to America ´ s heartland, reflective of the cultural zeitgeist.

For gdprhub.eu the very first time, wiki.dulovic.tech OpenAI and Perplexity will seek to capitalize on the biggest telecasted occasion of the year, bringing synthetic intelligence into the homes of millions of Americans.

"We ´ re all in this great, delighted location, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to insert your brand name in that minute of fandom ... you have to provide innovative that is resonant with that audience."

Super Bowl marketers are flashing severe star power, with an approximated two-thirds of the commercials featuring celebs.

Meg Ryan and oke.zone Billy Crystal reenact their popular deli scene from the 1989 romantic funny "When Harry Met Sally," in a business for Hellmann ´ s mayonnaise that likewise includes a short appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle challengers out of their Michelob Ultra beers. Eugene Levy, kenpoguy.com Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog likewise appear in the 30-second spots.

OpenAI, the company behind ChatGPT, is expected to air its very first commercial during the Super Bowl, bringing the race for expert system to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that provides a $1 million prize for bphomesteading.com asking concerns throughout the video game.

Greene said AI business are taking on the Super Bowl ´ s reach to resolve customer stress and anxiety about the fast-evolving technology.

"All of the ads I've seen-- and I can't wait to see all of the creative-- it's more about making people see how they can be more productive, and how their lives might be much better," said Greene. "I don't understand if that's going to remove the worry, because, as individuals find out more about the abilities, we're seeing in the information, that they get less certain."

This year ´ s game will have fewer vehicle commercials than in previous years. Stellantis is the only car manufacturer to announce a Super Bowl ad, in which actor Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newcomer venture capital-backed Liquid Death, the canned water brand name that bought its very first Big Game ad to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien kidnapping.

"It ´ s off the scale on amusing, on interest," said Sean Muller, creator and chief executive of TV marketing measurement company iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)