Candidates wish to feel linked to your brand and sense that employers comprehend them as individuals. So how can employers stand out from the crowd? Employers need to be in their approach to drawing in candidates, and recruitment marketing is the solution

Recruitment marketing is a fairly new way to attract prospects, both passive and active, to your business. It involves embracing the exact same principals and techniques utilized by marketing to draw in prospects and increase brand name awareness. Some examples of marketing practises now being made use of by HR teams include: list building, SEO, guerrilla marketing, social advertising, customised candidate journey and material creation.

According to SHRM, companies that integrate recruitment marketing into their hiring strategy can create three times more candidate leads than those who don't - leading a 100% greater close rate on applicants. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can save companies approximately 40% on total skill costs. On top of these cost savings, recruitment marketing boosts employer brand and brings in an approximated 50% more qualified prospects.

It's exceptional to see how a deep understanding of your candidates can cause campaigns that encourage them to do something about it. We have actually put together a list of six of our preferred innovative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These campaigns pushed the borders of traditional job advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and hire the most experienced salespeople in the service, Ogilvy, among the worlds most popular ad agency, ran an innovative recruitment campaign to find 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social networks marketing in combination with their YouTube channel. Here they welcomed the potential candidates to movie themselves offering a brick. The prize? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A great advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic approach of recruitment marketing projects.

They are a terrific way to bring in enthusiastic candidates as well as serving as a preliminary screening test. Companies may ask prospects to resolve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google's 2004 puzzling signboard. This marketing campaign was a great success for Google and earned high praise online within mathematical and engineering online forums - even before Google was known as the brains behind the operation.

The billboard, put in Silicon Valley, provided a complex mathematical formula to passers-by and challenged those who believed they were wise adequate to solve it. Once fixed, the formula exposed a site URL (www.7427466391.com) that the solver should visit.

Those smart enough to resolve the signboard puzzle were given one last puzzle once on the site.

Successful candidates got the message: "Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we're grateful you're here. One thing we discovered while constructing Google is that it's much easier to discover what you're looking for if it comes looking for you. What we're searching for are the best engineers in the world. And here you are."

The signboard was an appealing way to attract a few of the smartest minds to Google. Google grouped this prospect pool into passionate 'issue solvers' - a highly well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a new store in Australia, IKEA had the job of employing 100 workers. To fill this high variety of positions, they needed to believe big. IKEA's outside the box thinking caused a fantastic "inside package" option.

IKEA decided to target those who they knew currently liked IKEA by putting 'career guidelines' inside the box of IKEA products for customers to discover upon opening their item. The directions mirrored their well-known assembly instructions, advising consumers on how to "assemble your future".

The project was a substantial success, and clients loved it. Countless clients applied, and IKEA hired 280

staff members who admired the IKEA brand name. The factor for the success of the project was not simply down to its creativity however likewise due to the fact that it spoke with IKEA's existing brand ambassadors, their customers. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment project effectively connected with candidates in a customised method, in their own homes simply as they're focused on assembling their brand-new furniture.

Volkswagen: A Surprise Message

When Volkswagen needed to hire skilled mechanics, they thoroughly considered where this target market hung out so that they could interact their recruitment message efficiently.

Volkswagen chose an obvious but uncommon positioning, the undercarriage of automobiles in requirement of repair work. Volkswagen purposefully dispersed faulty cars and trucks with the message concealed below to service centres throughout Germany in anticipation of bring in knowledgeable workers.

Volkswagens campaign was a fantastic success, and they hired many skilled mechanics while confirming themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to draw in ambitious trainees to their business. They reached students by going to the one location guaranteed to have students around, campuses at several Swiss universities.

McKinsey provided pencils with comically lengthened erasers. Printed on the side of the pencil was a message that checked out "We're trying to find trainees who aren't pleased with simply any solution. www.McKinsey.ch."

The campaign's objective was to pre-filter candidates by attracting those that aren't pleased with simply any option and are curious innovators. The pencil twisted the guidelines of advertising, accc.rcec.sinica.edu.tw and it's simple message resonated with lots of, resulting in top quality graduate works with at McKinsey.

Similar to this pencil, recruitment marketing projects do not have to be pricey, and companies can say a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the right method. Their careers page has 1.2 million likes, and they publish content twice a day - in some cases more. They share content that possible workers can connect to and feel motivated by, such as specific workers achievements, days in the life of a worker and basic everyday updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their professions page so that potential staff members can build an authentic connection with the brand. They attain this by permitting called employees to respond to any questions on the careers page from the company profile. Marriot also provides a chat service to those wanting to find out more about life at the business and recommendations on how they can successfully look for a position.

Marriotts technique reveals you don't require remarkable out of the box believing to connect with prospects. There are a myriad of ways your business can approach your recruitment campaign. Marriott's strategy is simple, and any business can replicate this approach and achieve the same success. Have a designated place where you share insights on life at your business and most notably, listen to prospective candidates and react to their questions promptly and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the best experience possible and you have time to concentrate on what matters, your people. Learn more about us here.