Advertisers pay up to $8 million for shiapedia.1god.org a 30-second Super Bowl area

American brands return to custom, star and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is reviving its renowned workhorse Clydesdales for a Super Bowl advertisement that the brewing company states celebrates the "grit and decision" of the American spirit.

The Budweiser industrial marks a go back to tradition, after a disastrous social networks promo for its Bud Light brand name in 2023 featuring transgender influencer, Dylan Mulvaney, sparked calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody likes the Clydesdales."

The return to safe, familiar and classic ground represents a trend among some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, wiki.myamens.com OpenAI and Perplexity will look for to capitalize on the greatest televised event of the year, bringing synthetic intelligence into the homes of millions of Americans.

"We ´ re all in this good, pleased place, and desire to be entertained," said Gartner analyst Nicole Denman Greene. "So, to place your brand in that moment of fandom ... you need to deliver innovative that is resonant with that audience."

Super Bowl advertisers are flashing severe star power, with an estimated two-thirds of the commercials featuring celebrities.

Meg Ryan and Billy Crystal reenact their well-known deli scene from the 1989 romantic funny "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that also includes a quick appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, wiki.dulovic.tech Matt Damon, Post Malone, Vin Diesel and Kermit the Frog likewise show up in the 30-second areas.

OpenAI, the business behind ChatGPT, is anticipated to air its very first commercial during the Super Bowl, bringing the race for expert system supremacy to America ´ s bars and living rooms. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that provides a $1 million prize for asking questions during the game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to address customer stress and anxiety about the fast-evolving technology.

"All of the ads I've seen-- and I can't wait to see all of the creative-- it's more about making people see how they can be more efficient, and how their lives might be better," said Greene. "I don't know if that's going to remove the fear, because, as people discover more about the abilities, we're seeing in the information, that they get less certain."

This year ´ s game will have less automobile commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl advertisement, in which star Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and . They will share screen time with beginner venture capital-backed Liquid Death, the canned water brand fakenews.win that purchased its very first Big Game ad to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien abduction.

"It ´ s off the scale on funny, on curiosity," said Sean Muller, founder and chief executive of TV marketing measurement firm iSpot.TV. "People like the advertisement." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and demo.qkseo.in Diane Craft)