Advertisers pay up to $8 million for utahsyardsale.com a 30-second Super Bowl area

American brands return to custom, star and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is restoring its renowned workhorse Clydesdales for a Super Bowl advertisement that the brewing company says commemorates the "grit and decision" of the American spirit.

The Budweiser industrial marks a return to custom, after a disastrous social networks promotion for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, bytes-the-dust.com a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody enjoys the Clydesdales."

The go back to safe, familiar and nostalgic ground represents a pattern among some advertisers for this year ´ s Super Bowl LIX, wiki.rrtn.org a rematch between the Philadelphia Eagles and bbarlock.com the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will seek to capitalize on the most significant telecasted event of the year, bringing artificial intelligence into the homes of countless Americans.

"We ´ re all in this good, pleased place, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to insert your brand name because minute of fandom ... you need to provide imaginative that is resonant with that audience."

Super Bowl advertisers are flashing severe star power, smfsimple.com with an approximated two-thirds of the commercials featuring celebs.

Meg Ryan and Billy Crystal reenact their well-known deli scene from the 1989 romantic comedy "When Harry Met Sally," in a business for Hellmann ´ s mayonnaise that likewise consists of a quick look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also reveal up in the 30-second areas.

OpenAI, the company behind ChatGPT, is anticipated to air its very first commercial throughout the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living rooms. Meanwhile Perplexity AI is hosting a sweepstakes that offers a $1 million prize for asking concerns throughout the video game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to resolve customer stress and anxiety about the fast-evolving innovation.

"All of the advertisements I have actually seen-- and I can't wait to see all of the imaginative-- it's more about making people see how they can be more productive, and how their lives might be better," said Greene. "I don't understand if that's going to get rid of the fear, because, as people discover more about the abilities, we're seeing in the data, that they get less certain."

This year ´ s game will have fewer automobile commercials than in previous years. Stellantis is the only automaker to announce a Super Bowl advertisement, in which actor Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newbie endeavor capital-backed Liquid Death, the canned water brand that purchased its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, depicting an alien abduction.

"It ´ s off the scale on amusing, on curiosity," said Sean Muller, founder and genbecle.com chief executive of TV advertising measurement firm iSpot.TV. "People love the ad." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)