Candidates desire to feel linked to your brand employment and sense that employers understand them as individuals. So how can companies stick out from the crowd? Employers need to be proactive in their approach to drawing in prospects, and recruitment marketing is the solution

Recruitment marketing is a fairly brand-new way to draw in prospects, both passive and active, to your business. It involves adopting the very same principals and methods used by marketing to bring in prospects and increase brand name awareness. Some examples of marketing practises now being utilised by HR teams consist of: lead generation, SEO, guerrilla marketing, social marketing, customised candidate journey and content creation.

According to SHRM, companies that incorporate recruitment marketing into their hiring method can create 3 times more candidate leads than those who do not - leading a 100% greater close rate on applicants. Additionally, current research study by Allegis found that running a recruitment marketing project can save business as much as 40% on total talent expenses. On top of these cost savings, recruitment marketing enhances employer brand and draws in an estimated 50% more competent prospects.

It's exceptional to see how a deep understanding of your prospects can lead to projects that motivate them to take action. We have actually put together a list of 6 of our favourite creative recruitment projects that you can take inspiration from for your next recruitment marketing project. These campaigns pressed the boundaries of traditional task ads, and for many, employment the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and hire the most skilled salesmen in the organization, Ogilvy, among the worlds most prominent advertising agencies, ran an imaginative recruitment campaign to find 'The World's Greatest Salesperson'.

Ogilvy leveraged networks advertising in mix with their YouTube channel. Here they welcomed the prospective candidates to movie themselves selling a brick. The reward? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic approach of recruitment marketing projects.

They are a great method to attract enthusiastic candidates in addition to acting as a preliminary screening test. Companies might ask prospects to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google's 2004 perplexing signboard. This marketing campaign was a great success for Google and earned high appreciation online within mathematical and engineering forums - even before Google was called the brains behind the operation.

The signboard, positioned in Silicon Valley, presented an intricate mathematical equation to passers-by and challenged those who thought they were smart enough to solve it. Once fixed, the equation exposed a site URL (www.7427466391.com) that the solver must check out.

Those wise sufficient to fix the signboard puzzle were provided one last puzzle when on the site.

Successful candidates received the message: "Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we're thankful you're here. Something we found out while constructing Google is that it's much easier to find what you're trying to find if it comes looking for you. What we're looking for are the finest engineers on the planet. And here you are."

The billboard was an interesting way to draw in some of the smartest minds to Google. Google grouped this prospect pool into passionate 'problem solvers' - a highly prestigious skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the job of hiring 100 workers. To fill this high number of positions, employment they had to think big. IKEA's outside package thinking resulted in a great "inside the box" solution.

IKEA decided to target those who they knew already enjoyed IKEA by putting 'profession directions' inside the box of IKEA items for customers to discover upon opening their product. The directions mirrored their famous assembly instructions, advising clients on how to "assemble your future".

The project was a substantial success, and consumers loved it. Countless clients used, and IKEA worked with 280

workers who appreciated the IKEA brand. The factor for the success of the project was not just down to its creativity however likewise because it spoke to IKEA's existing brand name ambassadors, their clients. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment project successfully gotten in touch with candidates in a personalised method, in their own homes simply as they're focused on assembling their new furnishings.

Volkswagen: employment A Concealed Message

When Volkswagen had to hire skilled mechanics, they carefully thought about where this target market hung out so that they might interact their recruitment message successfully.

Volkswagen decided on an obvious however uncommon positioning, the undercarriage of cars and trucks in need of repair. Volkswagen intentionally distributed defective automobiles with the message concealed beneath to service centres across Germany in anticipation of bring in knowledgeable employees.

Volkswagens campaign was a fantastic success, and they worked with numerous knowledgeable mechanics while confirming themselves as an innovative and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to bring in enthusiastic trainees to their business. They reached trainees by going to the one place guaranteed to have students around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out "We're searching for trainees who aren't satisfied with just any option. www.McKinsey.ch."

The project's aim was to pre-filter candidates by bring in those that aren't pleased with simply any option and wonder innovators. The pencil twisted the rules of marketing, and it's easy message resonated with lots of, leading to premium graduate employs at McKinsey.

Similar to this pencil, employment recruitment marketing campaigns do not need to be pricey, and business can say a lot in only a basic declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the best method. Their professions page has 1.2 million likes, and they publish content twice a day - in some cases more. They share content that prospective staff members can associate with and feel motivated by, such as specific workers achievements, days in the life of a worker and general everyday updates from across the Marriott network.

Marriott wants to convey a sense of personalisation with their professions page so that possible employees can construct an authentic connection with the brand name. They attain this by permitting named staff members to respond to any concerns on the professions page from the company profile. Marriot also offers a chat service to those aiming to discover more about life at the company and recommendations on how they can effectively obtain a position.

Marriotts technique reveals you don't need exceptional out of package thinking to get in touch with prospects. There are a myriad of methods your service can approach your recruitment campaign. Marriott's strategy is easy, and any business can imitate this technique and attain the very same success. Have a designated place where you share insights on life at your business and most significantly, listen to prospective candidates and react to their questions quickly and efficiently.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the very best experience possible and employment you have time to concentrate on what matters, your people. Learn more about us here.