Advertisers pay up to $8 million for wiki.vst.hs-furtwangen.de a 30-second Super Bowl spot

American brand names return to tradition, celeb and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for a Super Bowl advertisement that the developing business says celebrates the "grit and determination" of the American spirit.

The Budweiser commercial marks a go back to custom, pl.velo.wiki after a dreadful social networks promotion for its Bud Light brand name in 2023 including transgender influencer, Dylan Mulvaney, triggered require a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody loves the Clydesdales."

The go back to safe, familiar and classic ground represents a pattern among some advertisers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, demo.qkseo.in star and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will look for to profit from the biggest televised occasion of the year, bringing artificial intelligence into the homes of millions of Americans.

"We ´ re all in this good, delighted location, and desire to be entertained," said Gartner expert Nicole Denman Greene. "So, to insert your brand because minute of fandom ... you have to deliver imaginative that is resonant with that audience."

Super Bowl advertisers are flashing severe star power, with an estimated two-thirds of the commercials featuring celebs.

Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic funny "When Harry Met Sally," in a commercial for Hellmann ´ s mayonnaise that also includes a short appearance from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their beers. Eugene Levy, Ben Affleck, Matt Damon, trademarketclassifieds.com Post Malone, Vin Diesel and Kermit the Frog likewise show up in the 30-second spots.

OpenAI, the business behind ChatGPT, is expected to air its very first commercial during the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and classifieds.ocala-news.com living rooms. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that uses a $1 million reward for asking concerns during the video game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to resolve customer anxiety about the fast-evolving technology.

"All of the advertisements I've seen-- and I can't wait to see all of the creative-- it's more about making people see how they can be more productive, and how their lives might be much better," said Greene. "I don't know if that's going to remove the fear, because, as people discover more about the capabilities, we're seeing in the data, that they get less certain."

This year ´ s game will have fewer vehicle commercials than in previous years. Stellantis is the only automaker to announce a Super Bowl ad, in which actor Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newbie endeavor capital-backed Liquid Death, the canned water brand name that bought its first Big Game ad to promote its Killer Cola and Cherry Obituary.

So far, the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, portraying an alien abduction.

"It ´ s off the scale on amusing, on interest," said Sean Muller, founder and primary executive of TV advertising measurement firm iSpot.TV. "People love the advertisement." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)