Social Network Recruiting: a Complete Guide (With Examples). (#1) · Issues · Milan Poltpalingada / maisondurecrutementafrique

Social Network Recruiting: a Complete Guide (With Examples).

Despite the possible to get in touch with and hire countless candidates, lots of companies still haven't embraced social networks recruiting, and those that have typically operate without a cohesive technique. This article will stroll you through everything you need to know to turn social networks into an effective recruiting tool.

What Is Social Network Recruiting?

Social media recruiting is a recruitment method that integrates components of company branding and recruitment marketing to get in touch with and attract active and passive prospects on the digital platforms they frequent.

Recruiting the finest skill takes far more than posting a task to your careers page and waiting on the candidates to roll in. To link with the finest people you need to go where they go, and nowadays that suggests social media.

Strategies for using AI to simplify working with procedures, promote your brand name, and attract & nurture top skill.

Benefits of Social Media Recruitment

The primary benefits of incorporating social media recruiting into your recruitment process include:

1. Improved Recruitment Marketing

Social network enables employers to reach millions of skilled prospects throughout the world in seconds. In truth, about 90 percent of job candidates utilize LinkedIn, 57 percent usage X and 42 percent usage Glassdoor. Traditional mediums like billboards, papers and events don't use the very same immediacy or scalability that social media does. They likewise do not provide integrated tracking that gathers the data you're most thinking about, like page views, engagement and fans. These resources will likewise better notify you of which platforms are performing well with your audiences so that you can continue to focus and customize your social networks hiring efforts.

2. Narrower Audience Segments

Each social networks platform has its own audience and culture, providing you with the chance to get granular and take the ideal message to the right individuals at the correct time. For example, business looking for prospects found in cities and who have a college education will likely have more success on Facebook and YouTube.

This likewise indicates you'll need to get imaginative when crafting your pitch, as a one-size-fits-all method rarely works. But the extra work is worth narrowing the applicant swimming pool early in the recruiting process and spending more time concentrating on the best applicants.

3. Wider Media Options

From the composed word and engaging images to video and interactive content, there's no limitation to the content you can create in your social networks hiring efforts. It is necessary to remember that different content will carry out much better on specific platforms, so you'll wish to do some research study to find out what resonates finest with your target candidates. Still, it's OK to produce a terrific video for Facebook and repurpose a clip of it for Instagram or take an image from the video for X.

4. Enhanced Employer Branding

Around 84 percent of task hunters factor a company's brand into their choice to request a task, and about half of prospects would refuse to work for a company with a bad credibility. Social network is an outstanding resource to promote your employer brand name to potential employees who might not be looking at your task descriptions.

5. Broader Recruiting Reach

Unless you're one of the couple of companies lucky enough to have prospects lining up for your jobs, it's vital that you reach as lots of potential prospects as possible. The more competent candidates you reach, the greater your odds of making a terrific hire. Social network recruiting can assist you:

- Provide tailored details to reach passive prospects who aren't currently searching for a task and may never ever have become aware of your business.

Personalize interaction by connecting to individuals on social media through direct messaging or comments to stimulate a discussion without coming off as spammy.
Target niche personas and industry professionals with paid marketing opportunities on different social platforms.

6. Deeper Insights Into Candidates

The traditional resume may be great at summing up a candidate's professional background, but it provides little insight into who they actually are as an individual. Social network recruiting permits you to establish a more thorough understanding of prospects, including their personality, interests and shared connections.

Read NextHere's How Word-of-Mouth Marketing Works

How to Create a Social Network Recruiting Strategy

Your social networks recruiting method will change plenty with time as you learn and progress. That stated, these eight standard steps for employment producing or revamping your social media recruiting strategy can work as a strong foundation to develop upon.

1. Research Competitors and Candidates

Find out what platforms are most popular amongst your competitors, pinpoint the type of material they develop for each platform and how that associates to engagement. On the flip side, research study where your candidates are hanging out - maybe you'll discover an untapped resource for talent acquisition.

2. Create Candidate Personas

Establish prospect personalities for the functions you are looking to fill. Know what character qualities will include to your company culture and balance that with the credentials needed to be successful in the role. Analyze locations of recruitment your business struggles most with and prioritize that in your technique.

3. Set Goals

Set measurable goals to benchmark and enhance your recruitment strategy with time. Figure out exactly what you desire to achieve with your social networks recruiting technique that you have not had the ability to make with traditional techniques.

4. Determine and Measure Metrics

Make sure to track recruitment . This will help you figure out which platforms and strategies yield the greatest quality prospects in the shortest timespan. Pick the metrics that relate directly to the objectives and know how to effectively determine them.

5. Choose the Right Social Media Platforms

Depending upon your industry and target personalities, you might require to branch out to more specific niche social media platforms to reach the right prospects. Consider utilizing a social media management tool to arrange your efforts and streamline analysis.

6. Allocate Tasks Among Team Members

Your business is a group of people that collectively make up its culture and company brand, and they can be your brand name ambassadors. Create a calendar and designate different people to develop content and get in touch with prospects.

7. Provide Training and Guidelines

Maintain a cohesive voice that is a true reflection of the business's brand and objective. People use social media for a range of functions, so make sure to develop some guidelines so that staff members comprehend the goal at hand and produce material with that in mind.

8. Optimize With Time

Sit down with your team occasionally and examine the metrics, goals and outcomes of your social media recruitment strategy. Assess your strengths and weak points and change your resources and efforts to much better meet your future requirements.

More on Employee AdvocacyWhy Employee Advocacy Is the Darling of Social Marketing

Top 6 Social Media Recruiting Sites

Tailoring your efforts to each social media platform will enhance outcomes and maximize your financial investment. Here's a breakdown of a few of the most popular ones - and how you can get in touch with prospects on them.

1. LinkedIn Recruitment

As the initial expert social media network, LinkedIn uses an unequaled introduction of a candidate's work history. It likewise supplies insight into their interests, endorsements and recommendations.

Start discussions with customized messages presenting yourself and your company. Comment, like and share market content to acquire attention and authority. Follow, endorse and write suggestions for gifted individuals to develop rapport. Ask for recommendations and introductions and reciprocate the favor.

LinkedIn Recruitment Examples

Google uses LinkedIn to highlight accomplishments from employees as well as share resources for prospects to utilize. A few of Google's popular resources include tips for interviews, informative events and staff member reviews. AT&T shares life milestones of their employees on LinkedIn, from revealing promotions to celebrating growing households. The company has actually created the #LifeAtATT so that potential prospects can quickly follow along with existing occasions and staff member news.

2. TikTok Recruitment

TikTok's video platform is home to more than 1.5 billion active users, making it one of the most popular social media platforms. In addition, U.S. adults aged 18 to 34 are more likely to use the platform than those in older age.

The very best method to get in touch with candidates on TikTok is to produce a video. Many companies have taken to highlighting specific workers' daily routines and duties on the app.

TikTok Recruitment Examples

Chipotle cashed in on promoting its work chances on TikTok. It shares advantages of operating at Chipotle - a few of which include learning how to cook and getting academic costs covered by the company. Chipotle also links to its careers page in its TikTok bio. Intuit employees make useful TikTok videos and link with TikTok users who ask questions on the platform. One example is this employee sharing a bit about their role and the advantages it offers.

3. Facebook Recruitment

Facebook might not be a dedicated expert network, but its sheer size makes it an essential resource for employers. Its casual environment can shed some light on a person's personality far from work, and it offers many ways to discover and get in touch with candidates. It even uses a job board.

Follow and interact with potential prospects. Join or produce groups pertinent to the positions you're looking to fill. Create and share material to promote your company and company brand name. Promote recruiting and networking events. Start talks on Messenger. And, obviously, post openings on the Facebook task board.

Facebook Recruitment Examples

Accenture utilizes its Facebook to highlight workers' career journeys and share task openings for similar chances. Sprout Social's Facebook is a mixture of resources for companies to assist them improve their worker advocacy practices, worker spotlights and market insights. Sharing industry knowledge and resources helps possible prospects comprehend the business's item and priorities.

4. Instagram Recruitment

Instagram's visual format has become hugely popular with Millennials and Generation Z. These generations are the two biggest in the labor force right now and much of them find business they have an interest in through platforms like Instagram.

Curate a range of visual content that mesmerizes your audience's attention and motivates them to follow the company page. Engage with individuals of interest by following, preference and commenting on their material. Participate in trending topics by posting associated content with appropriate hashtags. Host Q&A sessions with the Stories feature either live or with their boundless library of stickers.

Instagram Recruitment Examples

Salesforce utilizes its Instagram account to showcase employee interviews on what encourages them, share reels and videos from company occasions as well as amusing videos on work culture. Microsoft's #microsoftlife on Instagram is a compilation of posts from workers sharing their experiences and the company showcasing a few of its work and workplace culture. Creating a hashtag that workers can quickly connect to their posts permits candidates to see testimonials from real individuals by themselves accounts.

5. X Recruitment

X is known for being brief and sweet. That brevity isn't a bad thing, however, as X has actually become a go-to source for news and occasions.

Look for pertinent hashtags to join conversations and bring in similar candidates. Like, comment and follow to engage with candidates. Repost and share timely information. Pin pertinent posts to keep them visible on your profile.

X Recruitment Examples

- One way to hire easily on X is to put a tasks connect right in the company bio, and UPS does just that. UPS's X account highlights workers and their stories through hashtags like #UPSers and #ThankAUPSer.
Some business like PepsiCo have created X accounts particularly for their recruitment efforts. PepsiCo's tasks account highlights company accomplishments, worker resources and reviews.

6. YouTube Recruitment

About 44 percent of internet users prefer to find out about a product or service through video. And when it concerns video, YouTube is the indisputable heavyweight.

Create fantastic video content tailored to your potential prospects. Don't forget to repurpose videos from the company site and other social networks channels.

YouTube Recruitment Examples

HeadSpace covers all elements of their company - from worker testimonials to customer gratitude letters, perks and advantages and the overall work culture. Zendesk uses its recruitment videos to highlight its remote and hybrid work chances as well as what the company builds and how it runs.

Social Media Recruiting Best Practices

Let's walk through a few ideas and best practices for hiring on social media.

Create an Editorial Calendar

Producing innovative material every day can be lengthy, aggravating and seem like more effort than it deserves. Simplify the process by producing an editorial calendar with everyday themes to describe when creating material. It's also OK to switch things up - the calendar is not set in stone.

Get Team Members Involved

Get everybody at your business associated with the recruiting procedure and your results will skyrocket. Arm them with some pre-produced content to make things even easier.

Send Direct Messages to Candidates

Start conversations with candidates through one-on-one messaging, however do not lead with a tough sell. Create a customized message revealing your interest in the candidate, and make certain to include specific info about the individual so they know you are severe and aren't spamming.

Talk about Candidates' Content

Odds are your prospective candidates are sharing their own ideas and viewpoints on social networks, which is the best opportunity to start a discussion. Don't be afraid to react directly to content they have actually published and motivate them to direct message you to continue the conversation.

Start a Group Discussion

LinkedIn and Facebook feature thousands of industry-specific groups, which can be fertile ground for determined employers. Asking a concern or sharing an opinion can trigger a discussion and expose you to numerous possible prospects, in addition to posting your tasks. Add to these groups in a meaningful method and you'll always be welcome.

Shout Candidates Out

Tagging possible prospects in a company post or replying to them on X can start a conversation that others may join, bringing traffic to both the company's and the prospect's social profiles.

Livestream an Event or Conference

Livestream an event in your workplace or conference at which you exist. Host Q&A sessions for audiences to learn more about your company and ask concerns that your team can react to in genuine time. Share a behind-the-scenes point of view of life at your business.

Maximize Hashtags

A hashtag's relevancy - and the variety of people following it - will vary by platform. Likewise, broad terms can get lost in the mix while excessively specific terms may have no following. Keep brand-specific tags consistent across platforms, and always research study a hashtag before utilizing it. Ensure trends related to the hashtag align with the business's mission.

What is social media recruitment?

Social network recruitment is the procedure of getting in touch with passive and active candidates through social media platforms. This consists of looking into and connecting with potential candidates, publishing task openings and sharing company content to enhance a company's brand name in the eyes of candidates and task hunters.

What social media is best for recruiting?

The ideal social media platform depends on the kinds of candidates business wish to draw in and the content they desire to create, amongst other factors. Popular platforms recruiters use include LinkedIn, Facebook, Instagram, X, YouTube and TikTok.

What percent of recruiters have hired through social media?

While there's no specific number for the number of employers make hires through social media, social networks platforms play an important role in the employing process. According to a 2020 Harris Poll study, about 70 percent of companies use social media to evaluate candidates and 67 percent use it to research possible prospects.

Despite the possible to get in touch with and hire countless candidates, lots of companies still haven't embraced social networks recruiting, and those that have typically operate without a cohesive technique. This article will stroll you through everything you need to know to turn social networks into an effective recruiting tool. 
 What Is Social Network Recruiting? 
 Social media recruiting is a recruitment method that integrates components of company branding and recruitment marketing to get in touch with and attract active and passive prospects on the digital platforms they frequent. 
 Recruiting the finest skill takes far more than posting a task to your careers page and waiting on the candidates to roll in. To link with the finest people you need to go where they go, and nowadays that suggests social media. 
 Strategies for using AI to simplify working with procedures, promote your brand name, and attract & nurture top skill. 
 Benefits of Social Media Recruitment 
 The primary benefits of incorporating social media recruiting into your recruitment process include: 
 1. Improved Recruitment Marketing 
 Social network enables employers to reach millions of skilled prospects throughout the world in seconds. In truth, about 90 percent of job candidates utilize LinkedIn, 57 percent usage X and 42 percent usage Glassdoor. Traditional mediums like billboards, papers and events don't use the very same immediacy or scalability that social media does. They likewise do not provide integrated tracking that gathers the data you're most thinking about, like page views, engagement and fans. These resources will likewise better notify you of which platforms are performing well with your audiences so that you can continue to focus and customize your social networks hiring efforts. 
 2. Narrower Audience Segments 
 Each social networks platform has its own audience and culture, providing you with the chance to get granular and take the ideal message to the right individuals at the correct time. For example, business looking for prospects found in cities and who have a college education will likely have more success on Facebook and YouTube. 
 This likewise indicates you'll need to get imaginative when crafting your pitch, as a one-size-fits-all method rarely works. But the extra work is worth narrowing the applicant swimming pool early in the recruiting process and spending more time concentrating on the best applicants. 
 3. Wider Media Options 
 From the composed word and engaging images to video and interactive content, there's no limitation to the content you can create in your social networks hiring efforts. It is necessary to remember that different content will carry out much better on specific platforms, so you'll wish to do some research study to find out what resonates finest with your target candidates. Still, it's OK to produce a terrific video for Facebook and repurpose a clip of it for Instagram or take an image from the video for X. 
 4. Enhanced Employer Branding 
 Around 84 percent of task hunters factor a company's brand into their choice to request a task, and about half of prospects would refuse to work for a company with a bad credibility. Social network is an outstanding resource to promote your employer brand name to potential employees who might not be looking at your task descriptions. 
 5. Broader Recruiting Reach 
 Unless you're one of the couple of companies lucky enough to have prospects lining up for your [jobs](https://recrutementdelta.ca), it's vital that you reach as lots of potential prospects as possible. The more competent candidates you reach, the greater your odds of making a terrific hire. Social network recruiting can assist you: 
 - Provide tailored details to reach passive prospects who aren't currently searching for a task and may never ever have become aware of your business.
- Personalize interaction by connecting to individuals on social media through direct messaging or comments to stimulate a discussion without coming off as spammy.
- Target niche personas and industry professionals with paid marketing [opportunities](https://rcmcjobs.com) on different social platforms. 
 6. Deeper Insights Into Candidates 
 The traditional resume may be great at summing up a candidate's professional background, but it provides little insight into who they actually are as an individual. Social network recruiting permits you to establish a more thorough understanding of prospects, including their personality, interests and shared connections. 
 Read NextHere's How Word-of-Mouth Marketing Works 
 How to Create a Social Network Recruiting Strategy 
 Your social networks recruiting method will change plenty with time as you learn and progress. That stated, these eight standard steps for [employment](https://utahsyardsale.com/author/erickm98853/) producing or revamping your social media recruiting strategy can work as a strong foundation to develop upon. 
 1. Research Competitors and Candidates 
 Find out what platforms are most popular amongst your competitors, pinpoint the type of material they develop for each platform and how that associates to engagement. On the flip side, research study where your candidates are hanging out - maybe you'll discover an untapped resource for talent acquisition. 
 2. Create Candidate Personas 
 Establish prospect personalities for the functions you are looking to fill. Know what character qualities will include to your company culture and balance that with the credentials needed to be successful in the role. Analyze locations of recruitment your business struggles most with and prioritize that in your technique. 
 3. Set Goals 
 Set measurable goals to benchmark and enhance your recruitment strategy with time. Figure out exactly what you desire to achieve with your social networks recruiting technique that you have not had the ability to make with traditional techniques. 
 4. Determine and Measure Metrics 
 Make sure to track recruitment . This will help you figure out which platforms and strategies yield the greatest quality prospects in the shortest timespan. Pick the metrics that relate directly to the objectives and know how to effectively determine them. 
 5. Choose the Right Social Media Platforms 
 Depending upon your industry and target personalities, you might require to branch out to more specific niche social media platforms to reach the right prospects. Consider utilizing a social media management tool to arrange your efforts and streamline analysis. 
 6. Allocate Tasks Among Team Members 
 Your business is a group of people that collectively make up its culture and company brand, and they can be your brand name ambassadors. Create a calendar and designate different people to develop content and get in touch with prospects. 
 7. Provide Training and Guidelines 
 Maintain a cohesive voice that is a true reflection of the business's brand and objective. People use social media for a range of functions, so make sure to develop some guidelines so that staff members comprehend the goal at hand and produce material with that in mind. 
 8. Optimize With Time 
 Sit down with your team occasionally and examine the metrics, goals and outcomes of your social media recruitment strategy. Assess your strengths and weak points and change your resources and efforts to much better meet your future requirements. 
 More on Employee AdvocacyWhy Employee Advocacy Is the Darling of Social Marketing 
 Top 6 Social Media Recruiting Sites 
 Tailoring your efforts to each social media platform will enhance outcomes and maximize your financial investment. Here's a breakdown of a few of the most popular ones - and how you can get in touch with prospects on them. 
 1. LinkedIn Recruitment 
 As the initial expert social media network, LinkedIn uses an unequaled introduction of a candidate's work history. It likewise supplies insight into their interests, endorsements and recommendations. 
 Start discussions with customized messages presenting yourself and your company. Comment, like and share market content to acquire attention and authority. Follow, endorse and write suggestions for gifted individuals to develop rapport. Ask for recommendations and introductions and reciprocate the favor. 
 LinkedIn Recruitment Examples 
 Google uses LinkedIn to highlight accomplishments from employees as well as share resources for prospects to utilize. A few of Google's popular resources include tips for interviews, informative events and staff member reviews.
AT&T shares life milestones of their employees on LinkedIn, from revealing promotions to celebrating growing households. The company has actually created the #LifeAtATT so that potential prospects can quickly follow along with existing occasions and staff member news. 
 2. TikTok Recruitment 
 TikTok's video platform is home to more than 1.5 billion active users, making it one of the most popular social media platforms. In addition, U.S. adults aged 18 to 34 are more likely to use the platform than those in older age. 
 The very best method to get in touch with candidates on TikTok is to produce a video. Many companies have taken to highlighting specific workers' daily routines and duties on the app. 
 TikTok Recruitment Examples 
 Chipotle cashed in on promoting its work chances on TikTok. It shares advantages of operating at Chipotle - a few of which include learning how to cook and getting academic costs covered by the company. Chipotle also links to its careers page in its TikTok bio.
Intuit employees make useful TikTok videos and link with TikTok users who ask questions on the platform. One example is this employee sharing a bit about their role and the advantages it offers. 
 3. Facebook Recruitment 
 Facebook might not be a dedicated expert network, but its sheer size makes it an essential resource for employers. Its casual environment can shed some light on a person's personality far from work, and it offers many ways to discover and get in touch with candidates. It even uses a job board. 
 Follow and interact with potential prospects. Join or produce groups pertinent to the positions you're looking to fill. Create and share material to promote your company and company brand name. Promote recruiting and networking events. Start talks on Messenger. And, obviously, post openings on the Facebook task board. 
 Facebook Recruitment Examples 
 Accenture utilizes its Facebook to highlight workers' career journeys and share task openings for similar chances.
Sprout Social's Facebook is a mixture of resources for companies to assist them improve their worker advocacy practices, worker spotlights and market insights. Sharing industry knowledge and resources helps possible prospects comprehend the business's item and priorities. 
 4. Instagram Recruitment 
 Instagram's visual format has become hugely popular with Millennials and Generation Z. These generations are the two biggest in the labor force right now and much of them find business they have an interest in through platforms like Instagram. 
 Curate a range of visual content that mesmerizes your audience's attention and motivates them to follow the company page. Engage with individuals of interest by following, preference and commenting on their material. Participate in trending topics by posting associated content with appropriate hashtags. Host Q&A sessions with the Stories feature either live or with their boundless library of stickers. 
 Instagram Recruitment Examples 
 Salesforce utilizes its [Instagram account](https://www.clinsourceasia.com) to showcase employee interviews on what encourages them, share reels and videos from company occasions as well as amusing videos on work culture.
Microsoft's #microsoftlife on Instagram is a compilation of posts from workers sharing their experiences and the company showcasing a few of its work and workplace culture. Creating a hashtag that workers can quickly connect to their posts permits candidates to see testimonials from real individuals by themselves accounts. 
 5. X Recruitment 
 X is known for being brief and sweet. That brevity isn't a bad thing, however, as X has actually become a go-to source for news and occasions. 
 Look for pertinent hashtags to join conversations and bring in similar candidates. Like, comment and follow to engage with [candidates](https://jobstoapply.com). Repost and share timely information. Pin pertinent posts to keep them visible on your profile. 
 X Recruitment Examples 
 - One way to hire easily on X is to put a tasks connect right in the company bio, and UPS does just that. UPS's X account highlights workers and their stories through hashtags like #UPSers and #ThankAUPSer.
- Some business like PepsiCo have created X accounts particularly for their recruitment efforts. PepsiCo's tasks account highlights company accomplishments, worker resources and reviews. 
 6. YouTube Recruitment 
 About 44 percent of internet users prefer to find out about a product or service through video. And when it concerns video, YouTube is the indisputable heavyweight. 
 Create fantastic video content tailored to your potential prospects. Don't forget to repurpose videos from the company site and other social networks channels. 
 YouTube Recruitment Examples 
 HeadSpace covers all elements of their company - from worker testimonials to customer gratitude letters, perks and advantages and the overall work culture.
Zendesk uses its recruitment videos to highlight its remote and hybrid work chances as well as what the company builds and how it runs. 
 Social Media Recruiting Best Practices 
 Let's walk through a few ideas and best practices for hiring on social media. 
 Create an Editorial Calendar 
 Producing innovative material every day can be lengthy, aggravating and seem like more effort than it deserves. Simplify the process by producing an editorial calendar with everyday themes to describe when creating material. It's also OK to switch things up - the calendar is not set in stone. 
 Get Team Members Involved 
 Get everybody at your business associated with the recruiting procedure and your results will skyrocket. Arm them with some pre-produced content to make things even easier. 
 Send Direct Messages to Candidates 
 Start conversations with candidates through one-on-one messaging, however do not lead with a tough sell. Create a customized message revealing your interest in the candidate, and make certain to include specific info about the individual so they know you are severe and aren't spamming. 
 Talk about Candidates' Content 
 Odds are your prospective candidates are sharing their own ideas and viewpoints on social networks, which is the best opportunity to start a discussion. Don't be afraid to react directly to content they have actually published and motivate them to direct message you to continue the conversation. 
 Start a Group Discussion 
 LinkedIn and Facebook feature thousands of industry-specific groups, which can be fertile ground for determined employers. Asking a concern or sharing an opinion can trigger a discussion and expose you to numerous possible prospects, in addition to posting your tasks. Add to these groups in a meaningful method and you'll always be welcome. 
 Shout Candidates Out 
 Tagging possible prospects in a company post or replying to them on X can start a conversation that others may join, bringing traffic to both the company's and the prospect's social profiles. 
 Livestream an Event or Conference 
 Livestream an event in your workplace or conference at which you exist. Host Q&A sessions for audiences to learn more about your company and ask concerns that your team can react to in genuine time. Share a behind-the-scenes point of view of life at your [business](https://kanjob.de). 
 Maximize Hashtags 
 A hashtag's relevancy - and the variety of people following it - will vary by platform. Likewise, broad terms can get lost in the mix while excessively specific terms may have no following. Keep brand-specific tags consistent across platforms, and always research study a hashtag before utilizing it. Ensure trends related to the hashtag align with the business's mission. 
 What is social media recruitment? 
 Social network recruitment is the procedure of getting in touch with passive and active candidates through social media platforms. This consists of looking into and connecting with potential candidates, publishing task openings and sharing company content to enhance a company's brand name in the eyes of candidates and task hunters. 
 What social media is best for recruiting? 
 The ideal social media platform depends on the kinds of candidates business wish to draw in and the content they desire to create, amongst other factors. Popular platforms recruiters use include LinkedIn, Facebook, Instagram, X, YouTube and TikTok. 
 What percent of recruiters have hired through social media? 
 While there's no specific number for the number of employers make hires through social media, social networks platforms play an important role in the employing process. According to a 2020 Harris Poll study, about 70 percent of companies use social media to evaluate candidates and 67 percent use it to research possible prospects.